blackriver is an app & website community dedicated to creating, finding & sharing great cycling experiences. Uniquely, within blackriver, Retailers are given the tools to share their best cycling routes in-store and online, host their local events and create custom local, location based challenges for their customers. blackriver integrates stories, images, routes and a social network into one exceptional digital platform that includes an app for customers to use as a dedicated ride tracker, navigation device, social network and route finder. Visit us at Interbike booth 12031 to learn more. (less)