Cercacor, an Irvine-based, health and fitness-focused company, are innovators of non-invasive, easy-to-use monitoring technology. Our technologies provide access to peoples internal parameters empowering them to better understand their bodies, enhance their fitness levels, and reach their full potential. Ember, our first product, is the worlds first non-invasive hemoglobin tracker for endurance athletes. Cercacor and Ember are on the newest frontier of understanding how measuring, tracking, and analyzing hemoglobin levels can impact endurance sports training and performance. (less)