The Journey is the Goal A path of Never Boring No matter if You call it Style, Swag or Cool, it’s our first priority. Because if Your jeans doesn’t look, fit and feel great, nothing else matters. Now that they do, everything else matters… Made for Telling Your Stories …and making sure there are New Stories to be told For us it’s simple, our jeans are made for the Journey. Good design is Purposeful Design. Fit, fabric and Feel is or focus. Adrenaline is our guide. When you’re actually climbing, diving, snowboarding, kayaking, hiking or whatever You choose to do, You wear special gear. But when You plan, discuss, make research, pack and finally travel to Your destination, You wear jeans. On the way back, while unpacking, debriefing, remembering and finally making new plans, You wear jeans. This is what reDEW jeans are made for, Your Journey. (less)