Yatra is the brand and "The journey itself is as important as the destination" is what we believe in. Yatra launched into the industry in 2014, bringing to life a brand that stands for innovation, performance, and value. Meaning Journey, Voyage, or Passage, the ancient word Yatra, embodies the mission of our company, which is to create premium outdoor products, at an affordable price, that support one's journey. Based in Chicago, our team of inventors, designers, and dreamers work tirelessly, combining technology and style, to create rugged, all weather, durable products built to sustain adventure. Life is a journey.....take us with you. (less)