Folk Rebellion is the alternative for a plugged-in generation. The world is suddenly screened in and people are more digitally exhausted, and addicted, than ever. Folk Rebellion is a retail concept, mission, and lifestyle brand that brings attention to offline & slow living in the new screened in world. We are the first to market digital wellness & unplugging lifestyle brand and already have a cult like following. The good news is that consumers are starting to see the value in disconnecting. We believe that a more mindful way of living and a tangible & tactile way of life will be worn like a badge of honor similar to the trends we've seen over the past decade like yoga, wellness, & spirituality. As more Americans become more scared to lose their wifi than their water we are proud to be at the forefront of this 2015 & '16 trend. (less)