Welcome to Winter Market 2015!
We are planning for another incredible year and are looking forward to helping each of our attendees have the most successful show of their show-going careers. Until next year, of course. Our weekly eNews digest will bring you important show information, opportunities and more.
Exclusively for registered Winter Market attendees, each eNews will focus on a theme and we’re kicking it off with “Planning.” We hope you find these useful and please feel free to share them with your teammates, or better yet, have them register for the show and we’ll send them their own.
We’ll also be sending registered attendees a nifty booklet jam-packed with more tools and tips on how to shop the show and get the most out of your Winter Market experience. Look for it in your mailboxes in December.
Planning Your Show
The Center for Exhibition Industry Research studies have shown that 39% of tradeshow attendees spend less than eight hours actually at a show. And given our own very non-scientific, anecdotal evidence that it can take up to 20 minutes to cross the Winter Market show floor, it stands to reason that planning is key to a successful Outdoor Retailer trip!
We compiled what we think are some of the best tradeshow planning insights to help you get the most out of Winter Market 2015.
- Set your goals and objectives of what you want to accomplish (i.e., what products you are looking for, specific exhibitors to visit, education, networking opportunities, etc.)
- Develop a plan of which exhibitors you want to visit and then organize your list into two parts: "must see" and "would like to see" companies.
- Be sure to make time for your current suppliers and brand leaders; face time is an invaluable contribution to the relationship.
- Decide how much time you want to spend at the show and then at each booth. Consider extra time for “beyond booth” exhibits like Venture Out, the Made in America showcase, the New Product Zone, the Wellness Center, etc…
- Design a lead gathering form to track and compare specific products/services to make accurate comparisons.
- Have your ‘elevator speech’ down to just a few minutes in length. Be prepared to tell exhibitors who you are, what you need, when you need it by and how much you have to spend.
- Use your online planner tool (Click here to login) to make appointments and chart exhibitors you’d like to meet with. Your online planner will automatically sync with your mobile app (available in January), so any notes or appointments will transfer between your planner and your app.
- Prioritize your route and group appointments geographically to lessen the effect of show-floor traffic on your timeline.
- Plan the OU@OR sessions you want to attend and be sure to check the schedule for business forums in the New Product Zone, the Wellness Center and Venture Out.
- Check out the Transportation Guide online, or pick up a copy at the show, to plot shuttle routes or TRAX. On the mobile app, the VISIT SLC icon will list restaurants and other attractions around the city.
At the Show
- Pick up you badge at the South or West entrances to avoid the crush of people at the East entrance.
- Pick up the Show Directory and a floorplan at any of the entrances.
- Skip overly crowded booths and plan to come at end of day when traffic is slower.
- Don’t be shy – introduce yourself to people around you and network with industry leaders.
- Take time to refresh, rehydrate (winter + convention center air = dry), refocus your energy and get some fresh air throughout the day.
- Visit The Retailer/Rep Lounge (MR 254B) for a place to sit, connect to Wi-Fi, rand charge your devices. Show up around noon and enjoy a catered lunch each day. Open to Retailers and Reps only.
- Take notes and summarize your notes every evening to keep your goals on track.
Back in Your Office
Next week: Venture Out
- Plan how you are going to implement information gathered.
- Be prepared to follow-up after the show for literature and samples requests.
- Reflect. Review your goals and objectives, and compare them to your notes. If you planned your attack, you will be confident in knowing the time you have spent at the show was worthwhile.