Outdoor Retailer Winter Market 2015

Outdoor University (OU) at Outdoor Retailer Winter Market 2015

The future of your business, your employees and your customers is important to the Outdoor Industry Association, which is why we are offering nearly 50 free business education sessions through Outdoor University® at Outdoor Retailer Winter Market.

Click on any of the session titles below for a full description. Once you are there, you can add the session to your online planner. You can sync your planner with your Winter Market mobile app and have all your appointments, sessions and notes available on all your devices!

All OU @ OR sessions are held at the Salt Lake Marriott Downtown at City Creek, located just across from the East Entrance of the Salt Palace on 75 South West Temple at West 100 South. The sessions are held in the salons on the first floor, through the main lobby and to the left of Elevations restaurant.

Wednesday, January 21 - Day 1
7:00am - 8:45am Industry Breakfast sponsored by SmartWool, Keynote: Better & Faster: The Proven Path to Unstoppable Ideas, Jeremy Gutsche, Trend Hunter Magazine
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
12pm - 1pm 98% Failure Rate - Fixing the E-Commerce Sales Leak Retail Design Review: Designing the Customer Experience The Certified Customer - How to Train your Biggest Fans to Become Your Most Effective Sales Reps The Rise of Today's Demanding "Flex Shopper"
1:30pm - 2:30pm A Software Buyers Guide for Omnichannel Transforming the Customer Experience Through Location Analytics Is Your Content Marketing Actually Working?  
3:00pm - 4:00pm Youth Engagement as a Marketing Strategy, Sponsored by The Boy Scouts Data - You Can't Control What You Can't Measure The 'Absolute' Standard: California's "Made in the USA" Labeling Law  
Thursday, January 22 - Day 2
7:15am - 9:00am Current Market Trends and Dynamics
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
9:30am - 10:30am Outside-In Planning: Tools and Techniques for Strategic Product Line Planning The Silent Brand and Profitability Killer - FFB Marketing Does Your Brand Have a Retail Roadmap? Developing Winning Color Strategies in a Global Marketplace
11:00am - 12:00pm Get Started with Corporate Responsibility, Sponsored by OIA Trends in Digital Commerce and the Future of Shopping Outdoors An Empowered President and the U.S. Trade Agenda: New Opportunities for Outdoor Companies and Their Consumers, Sponsored by OIA Managing Risk in a Challenging Environment: A Practical Approach to Data Security for Retailers
12:30pm - 1:30pm Outdoor Consumers: The Ones You Know and Those You Don't, Sponsored by OIA Understanding the Camping Consumer, Sponsored by The Outdoor Foundation A Powerhouse Line-up of Panelists Provides Answers About PLM and Product Development, Sponsored by Centric Software

Session is 12:00pm - 1:30 pm
2:00pm - 3:00pm Overcoming Momentum Killers - Sales Slumps to Sales Success (Note: Double session 2pm - 4pm) Kickstarted: Building an Outdoor Gear Brand from Scratch Through Crowdfunding   Influencing Positive Change with Independent, 3rd-Party Resources
3:30pm - 4:30pm Geomarketing Changes Everything For Small Retailers Trying To Figure Out Ecommerce Global Manufacturing: Complex Problems + Simple Solutions  
Friday, January 23 - Day 3
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
9:00am - 10:00am Stories that Sell: Content Strategy for Adventure Brands How to Enhance Your Website to Maximize Engagement, Sponsored by The Boy Scouts Sport and Street: Fall/Winter 2016/17, Sponsored by Promostyl  
10:30am - 11:30am Payment Processing Technology: Shrinking the World into one Global Standard The Youth Market Segment and You: Understanding theTrends in Youth Development and How These Affect Your Marketing Strategy Open Data for Open Lands  
Saturday, January 24 - Day 4
9:00am - 3:00pm Exhibit Floor Open / Salt Palace Convention Center