Venture Out is coming to Winter Market! A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.
With each new generation finding a path to the outdoors, a new language, a new model comes forth to enable exploration. The rugged external frame packs, canvas tents and post war developments of the early 20th century fostered the greatest period of expeditionary exploration. In the 60's and 70's, with new materials, lighter designs and the sport aspect of wilderness coming to light, people went farther, faster. Backpacking was not what you did to accomplish an expedition, it was a journey unto itself.
Where 30 years ago, a yogi may have met a mountaineer in a meadow, today the mountaineer is the yogi (and the arm chair botanist, fisherman, climber, bird watcher and organic farmer). There no longer exists the delineation of sports and activities as the single defining nature of the wanderer.
In creating Venture Out, Outdoor Retailer, in partnership with The Mountain Lab , seeks to provide a space that embodies the newest developments in the marketplace. A space for buyer's to discover, learn and embrace the latest consumer movements. Venture Out is an exploration of brand, trend, design, media and creativity that is exemplified by the modern outdoor spirit.
While fashion trends have adopted the look of outdoor, the brands and people behind the urban outdoor movement found in Venture Out have remained committed to the historical value of function and performance expectation that has been at the root of outdoor product development.
“A goal of retailers is to make their space "sticky." The more time a customer sticks around in your shop, the more they are likely engage in a relationship and return. It gives the retailer and the customer the chance to build that mutually beneficial relationship. We came because we were curious. We stayed because Venture Out was sticky. One of the great things about Outdoor Retailer is that you are surrounded by a tribe who is defined by a love of the outdoors, just not necessarily in the same way. Still, we share and thrive off each other’s stoke. Venture Out has gotten me thinking more about how Adventure 16 can share that stoke with more outdoor enthusiasts, even if their passion isn't rooted in our past."
Christo Kuzmich, Buyer, Adventure 16
Brand areas surround an open common area and all lend themselves to spontaneous meetings, design gatherings, happy hour festivities and other presentations that resemble more of a block party than an exclusive event. You will find Venture Out in the South Foyer for Winter Market.
Look for more info delivered directly to you about the events and brands you’ll see in Venture Out at Winter Market 2015.
Next Week: Events