Outdoor Retailer Winter Market 2015 eNews - Edition 3

Extra Opportunities to Connect

Line showings and meetings are just a part of the value of the face-to-face interactions that keep you coming back to Outdoor Retailer. Networking and connections are happening all over the show floor and spill across the city and throughout the day.

Here's a hit list of some of the major OR events. You can add the official events to your show planner, which will download into your app. Login here: PLAN MY SHOW.



All Mountain Demo
Tuesday, Jan. 20, 2015
8 a.m. - 4 p.m.
Solitude Mountain Resort

The All Mountain Demo gives you the opportunity to test gear in the environment it was made for so that you can make informed buying decisions. What's more, you can go back to your store with the credibility of experience to best help advise your customers on their purchases. This year's All Mountain Demo brings back a focus on backcountry safety, but also features events and activities that encompass the mountain lifestyle:
  • Avalaunch Transceiver Park
  • Backcountry Tours
  • Can You Dig It" hosted by EarnYourTurns.com's Craig Dostie
  • Dynafit Backcountry Closet
  • GORE-TEX Wasatch Ski Mountaineering Race
  • Helly Hansen - AMD Official Base Layer - "Give us yours and we'll give you ours"
  • Marker Technician Area
  • MSR Snow Park
Complimentary shuttles will run throughout the day and lift tickets are available. Enjoy a day testing product on one of Utah's world-class resorts.


The OIA Industry Breakfast
"The Proven Path to Unstoppable Ideas"

Wednesday, Jan. 21, 2015
7 a.m. - 9 a.m.
Marriott Downtown at City Creek

Jeremy Gutsche will teach you a proven path to unstoppable ideas.

"Conquering the Elements" Fashion Show
Wednesday, Jan. 21, 2015
6 p.m. - 6:30 p.m.
MR 250

Stylist Randi Layne will bring the trends for Winter 2015/2016 to life with the latest technical and lifestyle apparel, footwear and accessories the outdoor industry has to offer. Come early, enjoy cocktails and hors d'oevres and experience the new perspective on fashion at OR.

Industry Party
Wednesday, Jan. 21, 2015
6:30 p.m. - 8:30 p.m.
MR 250

Wrap up at the "Conquering the Elements" and roll into the Industry Party with Mountain Khakis and Sierra Nevada for complimentary beer, food and connecting with industry friends.


Conservation Alliance Breakfast
"Preserving America's Wild Landscapes" with Bruce Babbitt
Thursday, Jan. 22, 2015
7 a.m. - 9 a.m.
Marriott Downtown at City Creek

Former Secretary of the Interior Bruce Babbitt's story is an inspiring example of how a courageous and motivated presidential administration can leave a significant legacy on the land and gives us a glimpse of what is possible.

Blend in or stand out, it’s your decision: Merchandising Matters!
Thursday, Jan. 22, 2015
10 a.m., New Product Zone

Join Robin Enright, Queen Bee of Merchandising Matters on a visual journey through merchandising that stands out and gets noticed. Get tips on how to incorporate that WOW factor into your brand or store merchandising. Takeaways include:
  • Breakdown of merchandising elements that stand out
  • How to keep visual details simple but make them POP
  • Barriers to creativity that might be keeping you or your team from being spectacular
Robin will also provide suggestions for a self-guided merchandising tour with her selection of not-to-be-missed booths at Winter Market.


The Schmooz
Friday, Jan. 23, 2015
11 a.m. - 3 p.m.
Marriott Downtown at City Creek

The Shmooz is back! Malakye.com hosts a gathering of the outdoor industry's leading employers for a full day of Shmoozing. Stop by anytime during the day to meet with great employers about current and future employment opportunities. Companies that have hired as a result in the past Shmooz events include The Clymb, Petzl, Glide SUP, Talus Outdoor Technologies, REI, SRAM, Specalized, Toad & Co. and ore. For more information contact: kelly@malakye.com
New events are being added every day!  Track updates in your Show Planner. Click here to login

Next week: All Mountain Demo

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