Outdoor Retailer Winter Market 2015 eNews - All Mountain Demo Edition

All Mountain Demo 2015

Outdoor Retailer's All Mountain Demo kicks off 2015 with the year's first on snow demo at Solitude Mountain Resort, Tuesday, January 20.  Take advantage of intimate, industry-only access to 40 outdoor and wintersport brands showcasing the latest in alpine touring, randonée, snowshoeing and telemark gear, avalanche safety equipment, winter camping and survival gear as well as apparel and footwear appropriate for all snowy adventures. Here's the recap from 2014:

Don't worry about driving either; check out our schedule of complimentary shuttles running you to and from Solitude.


Some of the AMD's best events require just a little pre-planning:

Backcountry Tours

Utah Mountain Adventures will lead attendees of all skill levels from the All Mountain Demo base at Solitude into the world-class terrain of Big Cottonwood Canyon on a backcountry adventure. Choose your own adventure: backcountry (with skins), sidecountry (without skins) or snowshoe. View tour times and sign up at here, or visit outdoorretailer.com/AMD.

SKI MO: Gore-Tex Wasatch Ski Mountaineering Race

Open to all from seasoned vets to first-timers, Ski Mo will test your speed, strength and endurance on any randonée, telemark or split-board gear. Remember, racers must have skins for the ascents, not snowshoes or walking.

Get to the Demo early, get your work done and line up for Ski Mo's 2 p.m. start!

For more information and to sign up, visit outdoorretailer.com/AMD.



As of December 16, 2015:

22 Designs
ARVA Snow Safety Equipment
Atlas Snow-Shoe Co
BikeBoards LLC
Black Diamond Equipment
Chums Beyond Coastal
Costa Sunglasses
DPS Skis
Goode Ski Tech
H2O Outdoor Gear
Hand Out Gloves
Health Warrior
Helly Hansen
Icelantic Skis
Jonathan Paul Eyewear
K2 Ski
Kenu, Inc.
Kwik Tek/ Yukon Charile's
La Sportiva
Liberty Mountain
Marker Volkl USA
Moment Skis
Muck Boots/ Honeywell
Native Eyewear
Osprey Packs
Scarpa North America Inc
SCOTT Sports
Sherpa Adventure Gear
Sven Can See
Tecnica Blizzard
Tubbs Snowshoes
Voile Manufacturing
Zeal Optics

Featured Areas

Once you've visited the brands, take advantage of the opportunities and education all around the AMD:

Official Base Layer

Go by Helly Hansen, the AMD's Official Base Layer, and take part in “Give us yours and we’ll give you ours”:

Take off your base layer and upgrade to a new HH Warm! Your old base layer will be donated to a local mission. If you are too shy to strip down, you can donate $20 to charity.

Last year at the AMD Helly Hansen collected over $3,000 and 100 base layers for SPLORE a non-profit organization. Be sure to check out a preview of Helly Hansen’s new base layer technology at the demo, LIFA Flow, a revolutionary approach to moisture management.

Avalanche Safety

Avalaunch Transceiver Park
10:30 a.m. – 4:00 p.m.
Avalaunch is teaming up with Steep Life Protocols, Arva and the Utah Avalanche Center to host a transceiver park at the On Snow Demo’s at Solitude Ski Area. See if you can beat Dean Cummings’ time in the park and win great gear and prizes!

Can You Dig It hosted by EarnYourTurns.com's Craig Dostie
1:00 p.m.
To raise awareness of a critical phase in any avalanche rescue scenario, Dostie will be organizing a shoveling competition among five manufacturers to show the importance of teamwork, strategy, tools, and muscle. Five 3-man teams will view for bragging rights and the opportunity to show off the best way to dig, and the best tools for excavating a buried avalanche victim. The competition promises to be a fun spectator event and learning experience for all. Sponsored by MSR.


Dynafit Backcountry Closet
Been meaning to test out a new backcountry setup? The Backcountry Closet, sponsored by Dynafit and Pomoca, will provide a one-stop shop to get geared up with all of the best and latest technology designed with speed, lightness, performance and technology in mind. Pro Tip: be sure to ask about the new Dynafit Free Touring skis!


MSR Snow Park
Come test your agility at the MSR Snow Park and experience the latest technology by the leaders in snowshoeing. You may even walk away with a pair of your own.  


Marker Technician Area
A leader in ski binding technology since the 1950s, Marker’s hallmark is innovation, and the company continues to design and produce the highest quality binding components in the industry for freeskiing, backcountry skiing, racing, junior and rental binding categories. Marker also supplies system binding technology for several leading brands. To learn more, visit: www.markerusa.com


Chill Zone & Beer Garden
Back this year is the popular Chill Zone, where you can enjoy great music provided by Avalaunch, grab a cold brew, eat delicious food, network and relax with wintersports-minded retailers, media and friends.

AMD Shuttles + Directions

From Salt Palace to Solitude Mountain Resort
Hourly 8 a.m.-1 p.m.
From Solitude Mountain Resort to Salt Palace
Hourly 2:30-4:30 p.m.

Solitude Mountain Resort
12000 Big Cottonwood Canyon Road
Solitude, UT 84121.
  • Take the I-80 E/I-80 W ramp on the left to Las Vegas/Cheyenne/Reno/S.L. International Airport
  • Keep left at the fork, follow signs for I-15 S/Las Vegas/I-80 E/Cheyenne and merge onto I-15 S/I-80 E
  • Keep right at the fork to continue on I-80 E, follow signs for Cheyenne/Interstate 80
  • Take exit 128 for Interstate 215 S/Belt Route
  • Continue onto I-215 S/Belt Route
  • Take exit 6 for 6200 S
  • Keep left, follow signs for East
  • Turn left onto E 6200 S/Big Cottonwood Rd S
  • Continue to follow E 6200 S
  • Continue onto S Wasatch Blvd
  • Turn left onto UT-190 E/Big Cottonwood Cyn Rd
  • Continue to follow UT-190 E
  • Continue onto State Rte 152
  • Your destination will be on your right

Avalanche Safety in the Media

Outdoor Retailer Winter Market was launched in 1990 out of a need to focus the market's energy on issues and innovation relevant to the core activities of backcountry wintersports on public lands. And now, 25 years later, backcountry and avalanche safety are still at the forefront of the industry. Here are some recent articles and projects helping to bring attention to the critical issues around backcountry wintersports.

AIARE - The American Institute for Avalanche Research and Education
Backcountry Magazine's list of Avalanche Resources
Outside's 5 Avalanche Safety Rules of the Backcountry
Powder Magazine’s series, The Human Factor
Project Zero and their “Know the Snow” Campaign
See you on the snow!

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