Outdoor Retailer Winter Market 2015 eNews - Winter Market Goals
You come to Outdoor Retailer to find the products, trends and partners for the coming seasons and beyond. You'll find them in booths, no doubt, but don't forget about all the events, activities and education sessions designed to help you "discover new" as well.  

Here's a cheat sheet of what not to miss at Winter Market, listed by "goal:”

GOAL:  BACKCOUNTRY SKILLS / AVALANCHE SAFETY

Don't Miss:
All Mountain Demo
Backcountry Tours
"Can you Dig it?" Shoveling Contest
SkiMo – Ski Mountaineering Race
Project Zero Information Station in the New Product Zone
Know Before You Go – Avalanche Awareness with Project Zero in the New Product Zone

GOAL:  BUSINESS SEMINARS

Don’t Miss:
Made In America Forum, presented by OIA
1:00–2:00 p.m., Wednesday, Jan. 21
New Product Zone (#35095)

Maximizing Your Athletes and Ambassadors in Your Digital Marketing
Speaker: Dennis O'Malley ReadyPulse CEO
11:30 a.m.–12:30 p.m., Thursday, Jan. 22
New Product Zone (#35095)

Engaging the Modern Outdoors, a panel presented by the Mountain Lab
1:00–2:00 p.m., Thursday, Jan. 22
New Product Zone (#35095)

Retail and Ecommerce: Can’t We All Just Get Along?, presented by FASTG8 and moderated by Casey Sheahan, Former CEO, Patagonia
4:45–6:00 p.m., Thursday, Jan. 22
New Product Zone (#35095)

Outdoor University @ Outdoor Retailer - see full schedule for details

GOAL:  MERCHANDISING ADVICE

Don't Miss:
Blend In Or Stand Out, It's Your Decision: Merchandising Matters! Presented by Robin Enright, Merchandising Matters
10:00–11:00 a.m., Thursday, Jan. 22
New Product Zone (#35095)

GOAL:  TREND EDUCATION

Don’t Miss:
The Modern Outdoors-Woman, presented by Jeanine Pesce, The Range
3:30-4:30 p.m., Wednesday, Jan. 21
Venture Out (South Foyer)

#WTY (What the Youth), presented by Promostyl
2:00-3:00 p.m., Wednesday, Jan. 21
2:00-3:00 p.m., Friday, Jan. 24
Trend + Design Center (#155-501)

Outdoor University @ Outdoor Retailer - see full schedule for details


GOAL:  BALANCE

Don’t Miss:
Yoga Wellness Studio, hosted by Yoga Journal (#37213) (search Yoga for all sessions)
prAna Rejuvenation Room, MR 257  


GOAL: RAW MATERIALS

Don’t Miss:
Designing Sustainability into Outdoor Fabrics Using Functional Finishes presented by DuPont Teflon
9:00-10:00 a.m., Thursday, Jan. 22
Trend + Design Center (#155-501)

Product and Design Lab, presented by Bemis
4:00-6:00 p.m., Thursday, Jan. 22
Trend + Design Center (#155-501)

TRIBE:CRAFT by the Industrial Designers Society of America (IDSA)
10:00-11:00 a.m., Friday, Jan. 23
Trend + Design Center (#155-501)

Don’t forget to pick up your copy of SOURCE AT OUTDOOR RETAILER, the designer’s guide to Winter Market, in the Trend + Design Center presented by Bemis (#155-501)

GOAL:  FREE BREAKFAST

Don’t Miss:
Retailer & Rep Lounge
Exclusively for retailers and reps, enjoy the amenities all day long, but each day take advantage of the free breakfast offerings. Brought to you by Outdoor Retailer and the Boy Scouts of America
MR 254B

The OIA Industry Breakfast
7:00–9:00 a.m., Wednesday, Jan. 21
Marriott Downtown at City Creek

Conservation Alliance Breakfast, Preserving America’s Wild Landscapes: A Presentation by Bruce Babbitt
7:00–9:00 a.m., Thursday, Jan. 22
Marriott Downtown at City Creek

OIWC Keynote and Leadership Awards Presentation Featuring Jerry Stritzke, President and CEO of REI
7:00–9:00 a.m., Friday, Jan. 23
Marriott Downtown at City Creek

Hangover Breakfast
8:30–9:30 a.m., Friday, Jan. 23
Venture Out (South Foyer)
 
Outdoor Retailer Winter Market 2015 Exhibitor News
c2 was created by Jane Hayes, a New England native who wanted to design clothes for when she was out on her bike long after everyone else had hung it up and headed to the gym. Her business was built on a core belief that whether you are cycling, hiking or running, the weather shouldn't keep you from doing what you love. You just need clothes that can keep up. c2's Performance Tights are designed to keep you warm and performing at your personal peak, even when the mercury drops. A versatile, body hugging layer for your bottom half, these tights get the call for any adventures you plan. Unlike other tights that aren’t made from abrasion resistant Polartec(TM) Power Stretch(TM) these tights are ideal on a stand alone basis for running, hiking, camping, or yoga. Amazingly soft inside and moisture wicking, the Performance Tights are the first item you reach for when the weather turns against you.
c2 by Janeware, Booth: 33199
Contact: Jane Hayes, (617) 504-5956, jane@buyc2.com
 
Coville, Booth: BR316, 62027
Contact: Kevin Williams, (336) 759-0115 x114, kwilliams@covilleinc.com
 
Thanks to our Platinum and Gold Sponsors

 
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