Rugged Road is a small business with big aspirations to redefine what a high performance cooler can and should be. Our innovative ultralight coolers are unlike anything else on the market, coming in at half the weight of any comparable cooler with similar ice retention.

We take pride in the level of detail that goes into every Rugged Road product, and believe that the smallest details bring everything together. This is why we have spent the last 6 years designing a cooler that does it all! (less)

Rugged Road Show Discount:
5% off standard pricing for all show orders
- orders can be placed 2 weeks prior to and 1 week post show
- no limit on orders with future ship dates, but not to exceed the latest ship date of X (3 months from the end of show)
Show Payment Terms: Net 30 days
Show Freight Terms: Free freight on all orders over $1500
Show Minimum Order: No minimum
After Show: 35% margin on Coolers and 50% margin on Accessories, Net 30 days, free freight on all orders over $1500 (less)