NSSF's "Have a Brave Conversation" suicide prevention program provides education for industry and its customers on mental health, preventing suicide and the importance of secure firearm storage in putting time and space between someone in crisis and a means of self-harm. The program's toolkit contains brochures, posters, counter cards and window clings. NSSF partners with the American Foundation for Suicide Prevention and the VA to remind the firearm-owning community that "Suicide is preventable"