Rugged Road is a small business with big aspirations to redefine what a high performance cooler can and should be. Our innovative ultralight coolers are unlike anything else on the market, coming in at less than half the weight of any comparable cooler with similar ice retention. They also float upright AND have a lifetime warranty! We take pride in our patented manufacturing process and the level of detail that goes into every Rugged Road product, and believe that the smallest details bring everything together. (less)

Shot Show 2024 Special Offer:
5% off standard pricing for all show orders
- orders can be placed two weeks prior and one week post show
- no limit on the number of orders with future ship dates, but not to exceed the latest ship date of: ________________ (3 months from the end of show)
Show Payment Terms: Credit card on initial order then Net 30 days (unless otherwise approved)
Show Freight Terms: Free freight on all orders over $1,500
Show Minimum Order: $1,500 (less)